Love Westport: Shop Small with Samantha Yanks of The Connecticut Edit

In this post, Fig Linens and Home interviews Westport tastemaker Samantha Yanks, Co-Founder of The Connecticut Edit. We discuss the importance of shopping at small businesses, the joys of Westport, and dive into Samantha's must-haves from Fig Linens and Home.

Shopping small business is about building a vibrant community, investing locally, minimizing environmental impact, and supporting our neighbors. 

As part of our celebration of Local Small Businesses, the Fig Linens and Home Blog is launching a “Love Westport” series in which we spotlight local businesses, designers, and tastemakers. For the first of our interviews in the "Love Westport" series, the Fig Linens and Home team spoke with Samantha Yanks of The Connecticut Edit.

Samantha Yanks is the Founder of Samantha Yanks Creative, a digital agency focused on content, branding, and marketing. She is also an editor, tastemaker, and Westport local. Samantha is the Co-Founder, along with her daughter Sadie, of The Connecticut Edit. Samantha is a former Vogue and Oprah editor and longtime Editor in Chief of Hamptons and Gotham Magazines. 

Through her career as a lifestyle guru, she developed a love of fashion, home décor, art, beauty, interior design, and the culinary world. 

Samantha’s latest not-to-miss launch The Connecticut Edit (TCE) showcases the best of Connecticut style, design, and culture with a focus on Fairfield and Litchfield counties. Samantha loves shopping locally, and her content emphasizes small and woman-owned businesses.

She is a current "Guest Curator" at The Sorelle Gallery in downtown Westport and has written countless features on local CT businesses. 

In this edition of our "Love Westport" series, Samantha joins us to discuss starting TCE, her love of Westport, and the importance of shopping at small businesses. We finish off with The Connecticut Edit-approved Fig Linens and Home Wish List.

The Connecticut Edit is a mobile-first highly curated digital dispatch of content through the lens of our life in Connecticut, which I Co-Founded with our fifteen-year-old daughter Sadie. 

We keep you current on all things chic in CT and have hand-picked content that resonates with our audience. We give readers a first-hand look at everything from the latest restaurant openings and seasonal menus to must-attend events, previews of new shops, and access to the most influential talent and tastemakers. 

Our Meet The Founder and Behind the Boutique series and our giveaways have become highly covetable stories because they are fresh ways to glean insight into and support the community. From Q+A's to our exclusive TCE Tours we take the reader behind the scenes and give them access to the who's who and what's what of Fairfield and Litchfield Counties.  

For us, everything at The Connecticut Edit ties back to the community; how do we build it and how do we do our part to help support it. My many years first as an editor and then as an Editor In Chief informed the lens that I look at content through. Shopping locally is about celebrating the community you live in.

We are here to provide a vehicle with The Connecticut Edit to showcase and shine a spotlight on the businesses that we love: those that understand that a warm and welcoming environment is equally as important as the merchandise and the way it is displayed. Local retail truly is the lifeblood of any community from farm stands to flower shops and fashion boutiques and we celebrate every aspect of it. 

First and foremost, shopping locally is about supporting your own community, and who does not want to do that? 

My advice is to get to know the shop owners and the teams that support them and therefore support you, every day. If you're shopping for clothing, accessories, or jewelry, let them help style you, the one-on-one personal connection is something owners traditionally pride themselves on and that attention is an added bonus for you.

I also recommend exploring new shops that you traditionally don't go into. If you're looking for yourself, or for gifts for others, it's always divine to see how everyone decorates for the season and uncover ideas you likely didn't even know were there. 

I am also partial to making a day of it. Don't only think of shopping small in terms of the boutiques, galleries, and home décor shops you pop into, also try a new restaurant or café and make a day of immersing yourself in town. 

Monogrammed, please!

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