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by Sophie I. Edwards November 22, 2022 6 min read

In this post, Fig Linens and Home interviews Westport tastemaker Samantha Yanks, Co-Founder of The Connecticut EditWe discuss Small Business Saturday, the joys of Westport, and dive into Samantha's holiday must-haves from Fig Linens and Home.

Samantha Yanks The Connecticut Edit Westport Fig Linens and Home
Photographed by Ashley Armstrong Skatoff​​
Samantha Yanks The Connecticut Edit Westport Fig Linens and Home
The Connecticut Edit Headquarters at Samantha's beautiful home in Westport, CT​​

Small Business Saturday is about building a vibrant community, investing locally, minimizing environmental impact, and supporting our neighbors. 

As part of our celebration of Small Business Saturday, the Fig Linens and Home Blog launches a “Love Westport” series in which we spotlight local businesses, designers, and tastemakers. For the first of our interviews in the "Love Westport" series, the Fig Linens and Home team spoke with Samantha Yanks of The Connecticut Edit.

Samantha Yanks is the Founder of Samantha Yanks Creative, a digital agency focused on content, branding, and marketing. She is also an editor, tastemaker, and Westport local. Samantha is the Co-Founder, along with her daughter Sadie, of The Connecticut Edit. Samantha is a former Vogue and Oprah editor and longtime Editor in Chief of Hamptons and Gotham Magazines. 

Through her career as a lifestyle guru, she developed a love of fashion, home décor, art, beauty, interior design, and the culinary world. 

Samantha’s latest not-to-miss launch The Connecticut Edit (TCE) showcases the best of Connecticut style, design, and culture with a focus on Fairfield and Litchfield counties. Samantha loves shopping locally, and her content emphasizes small and woman-owned businesses.

She is a current "Guest Curator" at The Sorelle Gallery in downtown Westport and has written countless features on local CT businesses. 

In this edition of our "Love Westport" series, Samantha joins us to discuss starting TCE, her love of Westport, and the importance of shopping at small businesses. We finish off with The Connecticut Edit-approved Fig Linens and Home Gift Guide.

"Everything at The Connecticut Edit ties back to the community; how do we build it and how do we do our part to help support it."

Samantha Yanks | The Connecticut Edit

Samantha Yanks Fig Linens and Home Westport Design Small Business Saturday

Our Coversation with Westport Tastemaker Samantha Yanks

Can you tell as a bit about The Connecticut Edit?

The Connecticut Edit is a mobile-first highly curated digital dispatch of content through the lens of our life in Connecticut, which I Co-Founded with our fifteen-year-old daughter Sadie. 

We keep you current on all things chic in CT and have hand-picked content that resonates with our audience. We give readers a first-hand look at everything from the latest restaurant openings and seasonal menus to must-attend events, previews of new shops, and access to the most influential talent and tastemakers. 

Our Meet The Founder and Behind the Boutique series and our giveaways have become highly covetable stories because they are fresh ways to glean insight into and support the community. From Q+A's to our exclusive TCE Tours we take the reader behind the scenes and give them access to the who's who and what's what of Fairfield and Litchfield Counties.  

Why is shopping small, local businesses important to you?

For us, everything at The Connecticut Edit ties back to the community; how do we build it and how do we do our part to help support it. My many years first as an editor and then as an Editor In Chief informed the lens that I look at content through. Shopping locally is about celebrating the community you live in.

We are here to provide a vehicle with The Connecticut Edit to showcase and shine a spotlight on the businesses that we love: those that understand that a warm and welcoming environment is equally as important as the merchandise and the way it is displayed. Local retail truly is the lifeblood of any community from farm stands to flower shops and fashion boutiques and we celebrate every aspect of it. 

What do you love about Westport?

Westport is a town filled with fabulous and inspiring people, many long-term residents, and a substantial number of families who have relocated recently, all of whom are driven to explore and discover. There are so many new restaurants and shops opening, established boutiques and studios that have a fresh set of eyes looking at them and stepping up with cool experiences and content, and a coastal community filled with amazing energy and an artistic pedigree that rivals any major city. 

Westport immediately became home when we moved here, the warmth of this community is unrivaled.  From my husband and I taking our dog Wonton to the beach, to discovering my two essential spots for coffee, GG & Joe and The Granola Bar, to figuring out where my canteens would be which turned out are Casa Me, NÔMADE, OKO, Tarantino, Allium, The Whelk, Kawa Ni and The Cottage and the incredible athletic community that supports our daughter Sadie, and her passion for tennis, we simply love it here!  

Samantha Yanks The Connecticut Edit Fairfield Westport Greenwich
The Connecticut Edit Head​​quarters

What are your tips for shopping small in the Westport Community this holiday season?

First and foremost, shopping locally is about supporting your own community, and who does not want to do that? 

My advice is to get to know the shop owners and the teams that support them and therefore support you, every day. If you're shopping for clothing, accessories, or jewelry, let them help style you, the one-on-one personal connection is something owners traditionally pride themselves on and that attention is an added bonus for you.

I also recommend exploring new shops that you traditionally don't go into. If you're looking for yourself, or for gifts for others, it's always divine to see how everyone decorates for the season and uncover ideas you likely didn't even know were there. 

I am also partial to making a day of it. Don't only think of shopping small in terms of the boutiques, galleries, and home décor shops you pop into, also try a new restaurant or café and make a day of immersing yourself in town. 

How will you be celebrating this Small Business Saturday?

This is a truly important day for retailers and I take my shopping responsibility seriously on this holiday!! I have to admit, I am always out-and-about in the towns of Westport, Greenwich, New Canaan, Darien and Fairfield and I take pictures of what I love and want to remember. I post many of them on The Connecticut Edit and make suggestions to our readers for great gifts, share what I am eyeing and file a number away too to remember what I am coveting. Small Business Saturday is the day I go back, look at all the pictures, map out my day and buy it all up!!

You have an eye for interior design, how would you describe your style?

Our home is very reflective of my overall everyday personal style. There is little separation between the way I decorate and what I wear. I love a basic canvas to build off of and tend to return to the same color palette of neutrals, blues, and greys which are all part of my decorating DNA. 

I gravitate toward subtle shades and soft hues and make the boldest choices with textiles, tabletop, bedding, and artwork.   

Samantha Yanks Connecticut Edit Westport Fig Linens and Home

What are some items on your Fig Linens and Home wishlist this holiday season?

Casual Couture Border Dinner Napkins from Matouk in Sky Blue

Cairo Terry Robe by Matouk

Monogrammed, please!

Dominique Tissue Box Cover by Matouk Schumacher

Mandan Throw by John Robshaw

Aurora Decorative Box by World's Away

The Fig Linens and Home Philosophy

The Fig Linens and Home Blog seeks to inspire. At Fig, we believe that how you choose to decorate is a deeply personal reflection of you. Accordingly, we carry a wide diversity of products to fit every taste. By bringing the lens of culture and fashion to the world of luxury bedding and housewares, The Fig Linens and Home Blog offers unique advice on curating a home that feels like an extension of you

By uniting the home with the rest of the world, we aim to create something truly innovative. Ethical and sustainable practice is very important to us, and sustainable bedding will always be central to our brand.

Our brand promises both luxury and convenience. As a small, woman-owned business, we understand that home design can become a full-time endeavor. Therefore, we are committed to the bespoke support of our clients. Through our online boutique, Fig Linens offers a tailored luxury retail experience from the comfort of your home. 

If you have any further questions about any of the products listed, styling tips, or would like to book an individual consultation we would love to speak with you. Send us an email at info@figlinens.com, call us at 203-227-8669, or come visit us at our storefront in Westport, CT at 66 Post Road East. We look forward to hearing from you!


The Team at Fig Linens and Home

Fig Linens and Home Westport Connecticut Luxury LInens Bedding Combo Beach
This article is part of the Fig Linens and Home "Love Westport" Series in which we explore local businesses, influencers, and cultural phenomena in our community.​​

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