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November 21, 2022 4 min read

What is Small Business Saturday?

Small Business Saturday is an initiative launched by American Express in 2010 to encourage shoppers to support local businesses. Small Business Saturday takes place on the first Saturday after Thanksgiving. In 2022, businesses across Connecticut and the US will be celebrating the shopping holiday on November 26th. 

The holiday is about building vibrant communities and bringing holiday business to small shops. Celebrating Small Business Saturday by visiting your favorite local spots helps keep small businesses in business. Celebrate our community by shopping local in Westport.

5 Reasons to Shop with Local Retailers in Westport this Holiday Season

  1. Shopping small stimulates the local economy and provides jobs for your neighbors
  2. Local shopping lowers your carbon footprint because it requires less travel for shopping.
  3. Small businesses provide the best customer service! When you shop locally, you are guaranteed expertise from a team of attentive and knowledgable associates.
  4. All of the businesses on this list are also woman-owned. By shopping small in Westport and referencing this list, you are supporting female entrepreneurship and empowerment in our community.
  5. Westport is a beautiful town and getting out and walking around Westport to shop provides a fun outing for you and your family!

8 Incredible Local Businesses in the Westport, CT Area

1. Middlemarch

Middlemarch is a gorgeous boutique jewelry shop located in downtown Westport, CT. The store is owned and operated by Easton local Sarah Kaplan. 

Middlemarch's collection is eclectic and expertly curated. Offering unique pieces at every price point, shopping at Middlemarch is the key to staying on top of the maximalist and dopamine dressing trends in jewelry this fall. 

Shop stylish earrings, bracelets, and necklaces all while supporting small business in Westport.


Address: 62 Post Road East, Westport, CT 06880

Phone Number: 203-222-7500


Instagram: @middlemarchshop

Middlemarch Local Business Small Business Saturday Jewelry in Westport Fig Linens and Home

2. Kerri Rosenthal

The philosophy at Kerri Rosenthal is refreshingly simple: “we make people happy by making stuff that makes us happy.” A step inside Kerri's downtown Westport flagship store certainly reflects this mantra. The brand is inspired by Kerri Rosenthal's colorful and positive art. The flagship store carries sunshiney apparel, decor, and art prints. 

Despite the brand's features in "big time" publications like The New York Times and Architectural Digest, Kerri Rosenthal remains a pillar of the local Westport community. From holding events at her brand's Main Street location to shopping small businesses in Westport, Kerri Rosenthal consistently shows her colors as a true "Fairfield County Icon."


Address: 181 Main Street, Westport, CT 06880

Phone Number: 203-557-6800


Instagram: @kerri.rosenthal

Kerri Rosenthal Desiging Home in Westport Small Business Saturady Local Westport Business

3. Bungalow Decor

In 2018, Cottages and Gardens described Bungalow Decor as "an oasis of home decor and accesories." The business was started in Westport in 1996 with furniture and home decor sourced from Europe by owner Wende Cohen. 

Fast-forward to the present day, stepping into the Sconset Square location is still stepping into a world of exploration. Featuring a variety of exotic, unique, and high-quality decor, Bungalow is a must-shop this holiday season.


Address: 4 Sconset Square, Westport, CT 06880

Phone Number: 203-227-4406


Instagram: @bungalowdecor

Bungalow Westport Sconset Square Small Busienss Saturday Local Business Fig Linens and Home
Westport Downtown Association​​

4. Savvy and Grace

Savvy and Grace is an ultra-cute boutique on Main Street in Westport. Their brand celebrates downtown Westport, shopping local, and small businesses. 

Savvy and Grace carries a variety of apparel, gifts, and lifestyle products including items from brands like Ugg and Kate Spade. Savvy and Grace is the perfect place to shop for gifts for everyone on your list!


Address: 146 Main Street Westport, CT 06880

Phone Number: 203-221-0077

Instagram: @savvyandgracewestport

Savvy and Grace Small Business Saturday Local Business Fig Linens and Home
06880 Blog​​

5. Swoon Gallery

Another Sconset Square favorite, Swoon is a gorgeous gallery and vintage home furnishings boutique. Owner Sue Appleton Webster offers design services, incredible art, and custom furniture. Open on Saturday from 12-4pm, Swoon is a Small Business Saturday must.


Address: 9 Sconset Square, Westport CT, 06880

Phone Number: 203-557-0997


Instagram: @swoonwestport

Swoon Gallery Fig Linens and Home Westport CT Small Business Local
Swoon Gallery​​

6. Element50 Rock Shop

Not technically a Westport business, but we love this nearby Fairfield local crystal shop so much we had to feature them for Small Business Saturday!

Founded by Close friends Sue Longo and Jen Evanko, Element50 specializes in beautiful and intentional crystals. The charming Fairfield Boutique carries everything from Agate to Zebra Calcite.


Address: Sanford Street, Fairfield, CT 06824

Phone Number: 203-299-6325


Instagram: @element_50

Element 50 Rock Shop Fairfield Westport

7. Aux Délices

When you are done with your shopping, why not grab a pick-me-up lunch or treat from this favorite local spot. Aux Delices is an absolutely delicious high-end deli offering French and American cuisine. 

For something truly spectacular, place a holiday order. Aux-Delices made classics like brioche stuffing, creamy mashed potatoes, and roasted brussels spouts can help take some of the stress out of this time of year.

Boasting locations in Greenwich, Darien, Riverside, and Westport, Aux Delices is beloved all over Connecticut.


Address: 1035 Post Road East

Phone Number: 203-557-9600

Instagram: @AuxDelicesFoods

Aux Delices Westport Connecticut Fig Linens and HOme Small Business Saturday Local Business

8. Fig Linens and Home

Shameless plug, we absolutely believe that Fig Linens and Home is one of the best small businesses in Westport, CT. With a seemingly limitless collection of sheets, decorative pillows, quilts, and furniture from top designers like Matouk, John Robshaw, Sferra, and Designer's Guild, we have something for everyone. 

Plus, when you consider the upcoming 25% off sale running at our Post Road East location (including all full-priced items in-store), shopping at Fig Linens and Home for Small Business Saturday is a no-brainer.


Address: 66 Post Road East, Westport, CT 06880

Phone Number: 203-227-8669


Instagram: @fig_linens

Fig Linens and Home John Robshaw Bedding Pillows Small Business Saturday​​
Fig Linens and Home Sale Small Business Saturday Westport Local Business

In conclusion, shopping small is the best way to shop sustainably in a fun way that supports your community. It can help you find better quality items and work closely with your neighbors to find unique items.

Are there any local Westport businesses you love that we missed? Be sure to let us know in the comments!

sophie edwards content writer for fig linens and home

Sophie Edwards

Sophie is the head content writer at Fig Linens and Home. She is a bedding, linens, and luxury homeware expert with an interest is the intersection of interior design with fashion, travel and culture. She has a BA in creative writing and sociology from Sarah Lawrence and an MSc from the Oxford University Department of Anthropology and Museum Ethnography.

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